top of page

Creating a custom sustainable index

Large European pension plan

Case Study

Impact Cubed created a bespoke index designed to increase the ESG ambitions of a large European pension fund. Our sustainable index improves upon all 15 ESG factors vs. MSCI World Paris Aligned benchmark.

Background: The Pension Fund sought to:

  • Enhance its ESG strategy, aiming for a customised solution that aligned with its plan members’ specific sustainability goals.

  • Meet ambitious climate objectives while maintaining fiduciary responsibilities – something they couldn't do with existing off-the-shelf benchmarks

Solution: Using SmartESG, we constructed the 'Impact Cubed SmartESG Global Sustainability Index’, which was designed to overcome the limitations of generic ESG and climate-aligned indices.

SmartESG enabled the tailoring of ESG impact to harmonise with the fund's unique values and goals – namely a significant reduction in scope 1&2 carbon intensity and reducing water use & waste generation – all without increasing tracking error.


  • No change in tracking error: The index maintained superior impact performance across multiple ESG factors with minimal tracking error, demonstrating the effectiveness of Impact Cubed's Smart ESG capabilities.

  • Environmental benefits: The index delivered substantial environmental improvements, including up to 90% reduction in carbon emissions, freshwater usage, and waste generation.

  • Revenue growth from sustainable activities: 23% of the holding's revenues came from environmentally positive activities, marking a significant progression from standard benchmarks.

Aston Chan - Head of Investment Solutions

SmartESG was able to improve on MSCI Paris Aligned across 15 ESG factors, for the same level of tracking error as the fund had previously.

Impact Cubed

Built on quantitative, factor data

We only provide outcome-based, factual data – not sentiment or policy.  Factorised data forms the foundation of our offering and enables enhanced portfolio construction and engineering. 


All our data is therefore quantitative, offering unrivalled flexibility, precision and easier integration.

Built by investors for investors

We harness our team’s direct experience in sustainable investing and portfolio construction, and craft our solutions in consultation with leading institutional investors. 


Every aspect of our offering is engineered with portfolio investment at its core, with data meticulously factorised for seamless integration.

Unmatched granularity & coverage

Comprehensive coverage and factor data that is relevant for any investment strategy, unlocking precision and flexibility in your investments.

Every listed company is covered, and we split business activities into 2,300 different classifications.

Subscribe to our newsletter

bottom of page